WINNERS | Finders Keepers
After retiring the WINNERS couch campaign that lasted 5 years, we were tasked with coming up with a new creative platform. We wanted to make something that didn’t feel like advertising. So we looked at what the WINNERS target actually enjoyed watching. TV shows like Suits, How to Get Away with Murder, and Scandal. We gave them something that was just as dramatic and bingeable, baked in some WINNERS truths, and advertised it like a new show. Introducing Finders Keepers. A WINNERS ORIGINAL SERIES.
