Associate Creative Director + Writer
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Financial Stress Companions

 

CIBC | Financial Stress Companions

Studies show money is the top source of stress for many canadians. And while this stress can be debilitating, causing many to avoid thinking about finances altogether, the best way to overcome it is by having some real talk about it. So, to help make talking about money just a little less stressful we introduced ‘Financial Stress Companions’, an experiment where CIBC brought in therapy dogs to sit with and comfort clients who had been putting off talking about their finances.