OREO x Maple Leafs
OREO was set to bring the highly anticipated and long-awaited OREO Cakesters back to Canada after being off the shelves for over a decade. In partnership with The Toronto Maple Leafs we got William Nylander, the Leafs player with some of the 'softest hands' on the ice, to open his own cake shop in Toronto, exclusively serving OREO Cakesters.
We teased the opening of the cake shop a week before it launched on the Leafs Instagram and Twitter before launching Willy Good Cake Shop at Union Station.
